Marketing your nonprofit, your business, or yourself on the Internet can be a challenge. Many people think that getting top ranking on a search engine such as Google will bring visitors to their web sites. It might. But just because someone goes to your web site does not mean that he or she will stay there.
That’s where Search Engine Optimization (SEO) web copywriting comes in.
What Is SEO Web copywriting?
SEO web copywriting is the skill of writing text for a web page that contains keywords that will help rank the page high on a search list and also attract people to the page.
What are keywords? They’re the words or terms people type into the Search field of a search engine such as Google. The search engine looks through its databases for the keywords and then displays the results on a search list. SEO web copy can help place your web page high on the search list and also tempt people to click on the link to the page and go to your web site.
What Is Effective SEO Web copy?
But just because your web page appears high on a search list doesn’t mean someone who goes to your web site will stay there. The trick is to use keywords that will attract someone who is interested in what your web site offers. You might not get as many visitors on your site, but the ones you do get will be more inclined to stay and actually buy your product or service or read information you deem important. Well written SEO web copy can attract that kind of visitor.
Writing effective SEO web copy is a skill and an art that not every writer has. The reason it takes skill to write effective SEO web copy is because the number of times a keyword appears on a page can affect its placement in a search list. As a result, many writers insert as many keywords as they can into their text. But doing that makes their text hackneyed and hard to read. It’s also obvious to the reader that the sole purpose of the text is to write keywords for a search engine to find.
It’s obvious to a search engine as well. Search engines don’t like keywords stuffed into text, and might penalize the page’s ranking on the search list.
Writing SEO web copy is also an art. The artful web copywriter makes the keywords an integral part of the text. The text itself has meaning and conveys a message. And the keywords contribute to both the meaning and message.
Have you noticed that the major keyword for this page is “SEO web copy, ” which appears at least once in every paragraph and also in the headings. And “SEO web copywriting” and “SEO copywriter” are minor keywords. They appear less frequently.
Optimizing Your Web Pages with SEO Web Copy
Are the pages on your web site optimized for the web with SEO web copy? If not, you should have your staff writer revise identify relevant keywords and revise the appropriate pages using those keywords.
Hiring Writer for All Seasons
If your staff writer isn’t familiar with SEO web copywriting — or if you don’t have a writer on staff — you should consider hiring a freelance SEO web copywriter such as Dan, the Writer for All Seasons.
Dan can identify appropriate keywords and write SEO web copy using the keywords. Dan provides high quality writing at affordable prices.
If you’re interested, contact Dan, the Writer for All Seasons, today.
