In today’s Internet age, blog posts have become one of the most effective ways to promote your nonprofit, your company, or yourself.
What’s a blog post? It’s an individual entry in a web blog, or blog. Originally, bloggers — the people who publish blog posts — wrote about themselves in a kind of personal diary. But blogging has changed since those early days in the 1990s.
Today blogs exist for all kinds of activities such as pet care, politics, hiking, and cooking. One important role for blogging is marketing a business, nonprofit, product, service, or idea.
Why Blog Posts Are Important
Blog posts are important. Many business owners and nonprofit directors don’t realize that blogging has become a major force in marketing today. The businesses and nonprofits that don’t have a blog on their web site will miss out on an important marketing tool. They also will give their competitors who do have blogs an edge.
Why is it important to have a blog on your business’s or nonprofit’s website? For many reasons:
- If written using SEO web copywriting, they can help place your web site higher on search lists.
- They can drive people to your web site, potentially increasing your exposure or customer base.
- Posting them regularly encourages people to keep returning to your web site.
- You can use them to advertise new products or to impart useful information.
- They are an inexpensive way of advertising.
- They can help people develop a personal connection to — or put a “human face” on — your business or nonprofit.
- They can educate people about your products or services.
Importance of Regular Blog Posts
Having a blog is great — but it’s not enough. When people return to your blog a second time, it’s because they want to see new blog posts. If they don’t see any, they’ll leave — forever.
Those people are called “one-time visitors.” You don’t want them. You want frequent visitors — who are the web’s equivalent to frequent fliers.
To get frequent visitors, you have to publish blog posts regularly — at least one a week. Regular blog posts are what keep people coming back to your site.
How to Get Started with a Blog
Do you have a blog on your web site yet? If not, you should consider setting one up.
WordPress is one of the most popular blog programs used today. Your web host might already provide a free WordPress blog as part of your hosting package. If not, you can sign up for a free blog on WordPress.com and link it to your web site.
Hiring Writer for All Seasons
If you don’t have someone on your staff who is familiar with setting up blogs or posting blogs, you can hire a freelance blogger — such as freelance writer for hire Dan, the Writer for All Seasons.
In addition to setting up your blog, Dan also can write and publish blog posts regularly. Dan provides freelance blogging — and freelance writing — at affordable rates.
If you’re interested, contact Dan, the Writer for All Seasons, today.
